When you think tequila, you probably recall memories of your early twenties down at the pub and that horrid burn looking for a good time in the most cost-effective way. Well, with globalisation and the explosion in international travel and trade, things have changed... and for the better.
Tequila is now more than just a punch line and the way people enjoy this spirit is fast evolving. “I think people have changed the way they enjoy Tequila. More consumers sip and enjoy 100 percent agave tequila brands,” says Jacques Bezuidenhout, bartender ambassador for Partida tequila.
So what gives?
Tourism to Mexico has steadily increased over the past 10 years from a low of 500, 000 in 2009 to a high of over 2.5 million in December 2017. This has meant more people have experienced high quality artisan tequila, which is not readily available outside of Mexico. A little-known secret is that not all tequilas are made equal.
Many of the brands available from the local bottle shop manufacture their batches using ultra modern techniques that enable them to mass produce by increasing efficiency and maximising yield. They use under-matured agave, additives and adapted processes. The result is a lower quality product that is best left unopened.
In contrast, a premium tequila is smooth, mellow and well balanced. It is full of aroma and embodies complex flavours. Sipping tequila is best enjoyed slowly, either neat or over ice. It can also make a good cocktail great.
This new-found knowledge and appreciation for high quality tequila (and mezcal) has driven up demand, particularly in Europe and the United States. Australia is following suit and as at March 2021 sits only 3rd in 100% agave tequila consumption. There are reports that unprecedented demand is causing shortages in agave production that may last until 2021.
We stock 4 categoires of premium tequila. Blanco, Reposado, añejo and extra añejo. We also range expressions of premium mezcal such as joven, ensamble, pechuga, Iberico and borrego from the most respected distillers.